Sweetness Reimagined: How Food Brands Are Cutting Sugar Without Compromising Taste
Reducing sugar used to mean sacrificing pleasure. Flat flavours, weak textures, and a loss of consumer trust were almost inevitable.But today, a new generation of ingredient solutions is changing that narrative. As sugar reduction becomes a global priority driven by health awareness, regulatory pressure, and clean‑label demands, brands face a crucial question:How do you cut […]
The Psychology Behind “Healthy Eating”: Why We Chase Trends Instead of Truth
In recent years, healthy eating has become more than a personal choice; it has turned into a cultural movement. Every few months, a new food trend promises better energy, rapid weight loss, or “optimal health.” From superfoods and detox cleanses to restrictive diets and miracle supplements, the cycle repeats itself with remarkable speed.The question is […]
Our Team Returns from an Insightful Visit to China
We are excited to share that our team has returned from an inspiring and productive trip to China, where they attended the CIF Exhibition and visited several of our valued partners. The journey provided a fresh look at the newest trends, innovations, and opportunities within our industry insights that we are eager to bring back […]
We Are Proud to Announce Our EcoVadis Bronze Medal!
We are pleased to share an important milestone in our sustainability journey: VW‑Ingredients has been awarded the EcoVadis Bronze Medal. This recognition places us among the top performers evaluated by EcoVadis and reflects our ongoing commitment to responsible business practices. What is EcoVadis? EcoVadis is one of the world’s most trusted and widely used sustainability […]
The Clean‑Label Evolution: How Transparency Is Redefining Modern Food Innovation
For years, “clean‑label” was treated as a marketing buzzword, a nice‑to‑have claim used to differentiate premium products. Today, it has transformed into a powerful industry standard. Consumers expect clarity, simplicity, and authenticity in the foods they buy, and brands that fail to deliver increasingly lose ground to those who do.At VW‑Ingredients, we see this shift […]
How Dietary Fibers Help Improve Nutri‑Score And Why Brands Should Care
In today’s competitive food landscape, a strong Nutri‑Score is more than just a label. It has become a direct influencer of consumer choice, brand trust, and retail visibility. As retailers increasingly position high-scoring products at eye level and consumers consciously reach for “green labels,” food manufacturers are exploring effective ways to raise their scores without […]
Xylo-oligosaccharides (XOS): A Next-Generation Dietary Fiber for Modern Food Development
The global interest in dietary fibers continues to grow as food manufacturers look for ingredients that support new product development and evolving consumer expectations. Among the emerging fibers attracting attention is xylo-oligosaccharide (XOS). While XOS has been used in several markets for years, it is increasingly appearing in discussions around microbiota-targeted fiber solutions for food […]
Why Fiber Is in and Protein Is Suddenly Out: Understanding the Shift Behind 2026’s Biggest Nutrition Trend
For years, protein dominated the food and beverage industry. From high‑protein bars to shakes and fortified snacks, the market was driven by the belief that “more protein equals healthier living.”But in 2026, a clear shift is happening: fiber is taking center stage, while protein’s hype is slowing down. What’s behind this trend and how are […]
The Netherlands Prepares for Sweeping New Sugar Tax
A new “sugar tax” is being planned by the Dutch government to discourage high-sugar food and drink choices. According to coalition agreements between D66, VVD, and CDA, pre-packaged products containing 6% or more sugar will face added tax, estimated to raise €900 million annually by 2030 that’s about €50 per person per year on average, […]
Tapioca Resistant Dextrin Gains Momentum as a Clean‑Label, FDA‑Approved Fiber Solution
Tapioca resistant dextrin is quickly becoming a favorite ingredient in the food and beverage industry. Thanks to its clean‑label identity, gentle digestive profile, and excellent performance in drinks, this tapioca‑based fiber is now seen as a strong alternative to soluble corn fiber. And importantly: tapioca-based resistant dextrin has been recognized by the U.S. FDA as […]